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Top Picks

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
David Meerman Scott

from $3.59

Crystallizing Public Opinion
Crystallizing Public Opinion
Edward L. Bernays

from $9.39

The AMA Handbook of Public Relations
The AMA Handbook of Public Relations
Robert L. Dilenschneider

from $5.19

Public Relations: Strategies and Tactics
Public Relations: Strategies and Tactics
Dennis L. Wilcox

from $5.09

The Practice of Public Relations
The Practice of Public Relations
Fraser P. Seitel

from $4.19

Essential Managers: Effective Public Relations
Essential Managers: Effective Public Relations
Moi Ali

from $4.89

Strategic Planning for Public Relations
Strategic Planning for Public Relations
Ronald D. Smith

from $4.89

Strategic Communications Planning: For Effective Public Relations and Marketing
Strategic Communications Planning: For Effective Public Relations and Marketing
Joseph Ogden

from $4.39

The Public Relations Writer's Handbook: The Digital Age
The Public Relations Writer's Handbook: The Digital Age
Don Spetner

from $4.59

Effective Public Relations
Effective Public Relations
Scott M. Cutlip

from $5.49

Bestsellers

Team Rodent : How Disney Devours the World
Team Rodent : How Disney Devours the World
Carl Hiaasen

from $4.69

Networking with the Affluent
Networking with the Affluent
Thomas J. Stanley

from $4.49

Word of Mouth Marketing: How Smart Companies Get People Talking
Word of Mouth Marketing: How Smart Companies Get People Talking
Andy Sernovitz

from $4.59

The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day! (The Ken Blanchard Series; Simple Truths Uplifting the Value of People in Organizations)
The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day! (The Ken Blanchard Series; Simple Truths Uplifting the Value of People in Organizations)
Tim Templeton

from $4.19

Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry
Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry
John Stauber

from $4.89

The Father of Spin: Edward L. Bernays and The Birth of Public Relations
The Father of Spin: Edward L. Bernays and The Birth of Public Relations
Larry Tye

from $7.09

Public Relations for Dummies
Public Relations for Dummies
Robert Bly

from $4.89

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (LEA's Communication Series)
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (LEA's Communication Series)
Helen Katz

from $6.19

Trust Us We're Experts: How Industry Manipulates Science and Gambles with Your Future
Trust Us We're Experts: How Industry Manipulates Science and Gambles with Your Future
John Stauber

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Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards
Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards
Michael Levine

from $4.79

Public Relations

Communication Planning: An Integrated Approach (SAGE Series in Public Relations)
Communication Planning: An Integrated Approach (SAGE Series in Public Relations)
Sherry Devereaux Ferguson

from $5.39

This is PR: The Realities of Public Relations
This is PR: The Realities of Public Relations
Doug Newsom

from $4.39

Public Relations Writing: Principles in Practice
Public Relations Writing: Principles in Practice
Donald Treadwell

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Managing Corporate Reputation and Risk: A Strategic Approach Using Knowledge Management
Managing Corporate Reputation and Risk: A Strategic Approach Using Knowledge Management
Dale Neef

from $67.55

Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business
Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business
Roland Marchand

from $9.79

The PR StyleGuide: Formats for Public Relations Practice (with InfoTrac)
The PR StyleGuide: Formats for Public Relations Practice (with InfoTrac)
Barbara Diggs-Brown

from $5.29

Transformational Public Service: Portraits Of Theory In Practice
Transformational Public Service: Portraits Of Theory In Practice
Cheryl Simrell King

from $13.19

Public Relations Cases
Public Relations Cases
Jerry A. Hendrix

from $4.99

Sport and the Media: Managing the nexus (Sport Management)
Sport and the Media: Managing the nexus (Sport Management)
Matthew Nicholson

from $8.69

The Reinventor's Fieldbook: Tools for Transforming Your Government
The Reinventor's Fieldbook: Tools for Transforming Your Government
David Osborne

from $5.39

Strategic Issues Management: Organizations and Public Policy Challenges
Strategic Issues Management: Organizations and Public Policy Challenges
Robert Lawrence Heath

from $5.49

Fund Raising and Public Relations: A Critical Analysis (Rochester Symposium on Developmental Psychopathology)
Fund Raising and Public Relations: A Critical Analysis (Rochester Symposium on Developmental Psychopathology)
Kathleen S. Kelly

from $5.29

Public Relations Handbook (Media Practice)
Public Relations Handbook (Media Practice)
Alison Theaker

from $49.88

Public Relations Ethics
Public Relations Ethics
Philip Seib

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Primer for Treating Substance Abusers (Library of Substance Abuse and Addiction Treatment)
Primer for Treating Substance Abusers (Library of Substance Abuse and Addiction Treatment)
Jerome D. Levin

from $5.79

The Spot: The Rise of Political Advertising on Television
The Spot: The Rise of Political Advertising on Television
Stephen Bates

from $4.89

Managing Public Relations
Managing Public Relations
James E. Grunig

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Public Relations Writing and Media Techniques
Public Relations Writing and Media Techniques
Dennis L. Wilcox

from $3.99

In the News: The Practice of Media Relations in Canada
In the News: The Practice of Media Relations in Canada
William Wray Carney

from $29.59

Media Writing Manual: Print, Broadcast and Public Relations
Media Writing Manual: Print, Broadcast and Public Relations
Janet L. Ramsey

from $5.09

Business & Finance

Manager's Guide to Excellence in Public Relations and Communication Management (LEA's Communication Series)
Manager's Guide to Excellence in Public Relations and Communication Management (LEA's Communication Series)
David M. Dozier

from $4.99

The Citizen's Guide to Lobbying Congress
The Citizen's Guide to Lobbying Congress
Donald E. deKieffer

from $6.29

Behind the Scenes at Special Events: Flowers, Props, and Design
Behind the Scenes at Special Events: Flowers, Props, and Design
Lena Malouf

from $6.49

Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Thomas Bivins

from $5.09

Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Patrick S. Roberts

from $6.19

Ethics in Public Relations (PR in Practice)
Ethics in Public Relations (PR in Practice)
Patricia J. Parsons

from $7.69

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
Leonard H. Hoyle

from $5.89

Planning Special Events
Planning Special Events
James S. Armstrong

from $5.09

Promoting Your School: Going Beyond PR
Promoting Your School: Going Beyond PR

from $55.18

International Public Relations: A Comparative Analysis (Lea's Communication Series)
International Public Relations: A Comparative Analysis (Lea's Communication Series)
Hugh M. Culbertson

from $9.99

Capture Your Audience Through Storytelling
Capture Your Audience Through Storytelling
Thelma L. Wells

from $4.89

Planning and Managing Public Relations Campaigns
Planning and Managing Public Relations Campaigns
Anne Gregory

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Corporate Identity Design
Corporate Identity Design
Veronica Napoles

from $6.09

Public Relations Campaign Strategies: Planning for Implementation (2nd Edition)
Public Relations Campaign Strategies: Planning for Implementation (2nd Edition)
Robert Kendall

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Good for Business: The Rise of the Conscious Corporation
Good for Business: The Rise of the Conscious Corporation
Andrew Benett

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Researching the Public Opinion Environment: Theories and Methods
Researching the Public Opinion Environment: Theories and Methods
Sherry Devereaux Ferguson

from $10.29

Public Relations Writing: Principles in Practice
Public Relations Writing: Principles in Practice
Donald F. Treadwell

from $7.29

Applied Public Relations: Cases in Stakeholder Management (Lea's Communication Series)
Applied Public Relations: Cases in Stakeholder Management (Lea's Communication Series)
Larry F. Lamb

from $7.09

The Business of Public Relations
The Business of Public Relations
E.W. Brody

from $57.00

Adventures in Public Relations: Case Studies and Critical Thinking
Adventures in Public Relations: Case Studies and Critical Thinking
Charles Marsh

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Business & Investing

Doug Stevenson's Story Theater Method (previously titled: Never Be Boring Again)
Doug Stevenson's Story Theater Method (previously titled: Never Be Boring Again)
Doug Stevenson

from $5.09

Free Publicity: A TV Reporter Shares the Secrets for Getting Covered on the News
Free Publicity: A TV Reporter Shares the Secrets for Getting Covered on the News
Jeff Crilley

from $4.79

Fine Art Publicity: The Complete Guide for Artists, Galleries, and Museums
Fine Art Publicity: The Complete Guide for Artists, Galleries, and Museums
Susan Abbott

from $7.39

The Complete Guide to Book Publicity
The Complete Guide to Book Publicity
Jodee Blanco

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Get Noticed... Get Referrals: Build Your Client Base and Your Business by Making a Name For Yourself
Get Noticed... Get Referrals: Build Your Client Base and Your Business by Making a Name For Yourself
Jill Lublin

from $6.19

Bang! Getting Your Message Heard in A Noisy World
Bang! Getting Your Message Heard in A Noisy World
Linda Kaplan Thaler

from $3.99

Friends with Benefits: A Social Media Marketing Handbook
Friends with Benefits: A Social Media Marketing Handbook
Szabo Julie

from $8.29

The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
David R. Yale

from $6.79

How to be Your Own Publicist
How to be Your Own Publicist
Jessica Hatchigan

from $8.39

Big Book of Corporate Identity Design
Big Book of Corporate Identity Design
David E. Carter

from $6.19

Here's My Card: How to Network Using Your Business Card to Actually Create More Business
Here's My Card: How to Network Using Your Business Card to Actually Create More Business
Bob Popyk

from $4.19

Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit (Harperresource Book)
Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit (Harperresource Book)
Susan Harrow

from $4.79

How to Promote Your Own Business
How to Promote Your Own Business
Gary Blake

from $5.99

Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions
Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions
Sue Rungard

from $103.24

Ama Complete Guide to Small Business Advertising
Ama Complete Guide to Small Business Advertising
Joseph G. Vitale

from $7.99

The PR Bible for Community Theatres
The PR Bible for Community Theatres
Chris Mackowski

from $5.19

Never Be Boring Again: Make Your Business Presentations Capture Attention, Inspire Action and Produce Results
Never Be Boring Again: Make Your Business Presentations Capture Attention, Inspire Action and Produce Results
Doug Stevenson

from $6.19

It's Not Who You Know -- It's Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile
It's Not Who You Know -- It's Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile
David Avrin

from $5.09

Strategic Public Relations: 10 Principles to Harness the Power of PR
Strategic Public Relations: 10 Principles to Harness the Power of PR
Jennifer Gehrt

from $6.69

Guerrilla PR
Guerrilla PR
Michael Levine

from $4.79

Economics

Power and Influence: The Rules Have Changed
Power and Influence: The Rules Have Changed
Robert L. Dilenschneider

from $4.19

Power and Influence: Mastering the Art of Persuasion
Power and Influence: Mastering the Art of Persuasion
Robert L. Dilenschneider

from $5.29

The Savvy Author's Guide to Book Publicity
The Savvy Author's Guide to Book Publicity
Lissa Warren

from $4.29

Public Relations Writing: Form & Style
Public Relations Writing: Form & Style
Doug Newsom

from $3.99

The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible
The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible
Tom Ahern

from $6.69

Marketing Demystified: A Self-Teaching Guide
Marketing Demystified: A Self-Teaching Guide
Donna Anselmo

from $6.89

Lipstick on a Pig : Winning In the No-Spin Era by Someone Who Knows the Game
Lipstick on a Pig : Winning In the No-Spin Era by Someone Who Knows the Game
Torie Clarke

from $6.29

Public Relations: A Values-Driven Approach
Public Relations: A Values-Driven Approach
Charles Marsh

from $6.79

Developing the Public Relations Campaign: A Team-Based Approach
Developing the Public Relations Campaign: A Team-Based Approach
Randy Bobbitt

from $4.89

Media Relations Handbook: For Agencies, Associations, Nonprofits And Congress (Communication Series)
Media Relations Handbook: For Agencies, Associations, Nonprofits And Congress (Communication Series)
Brad Fitch

from $6.29

All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers
All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers
Scott McKain

from $5.89

Event Sponsorship (The Wiley Event Management Series)
Event Sponsorship (The Wiley Event Management Series)
Bruce E. Skinner

from $7.59

Corporate Community Relations: The Principle of the Neighbor of Choice
Corporate Community Relations: The Principle of the Neighbor of Choice
Edmund M. Burke

from $6.19

Sport Promotion and Sales Management, Second Edition
Sport Promotion and Sales Management, Second Edition
Larry M. McCarthy

from $6.19

The Corporate Coach: How to Build a Team of Loyal Customers and Happy Employees
The Corporate Coach: How to Build a Team of Loyal Customers and Happy Employees
James B. Miller

from $4.29

The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, ... Bass Nonprofit & Public Management Seri
The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, ... Bass Nonprofit & Public Management Seri
Emily Tynes

from $7.09

Crisp: Handling the Difficult Employee: Solving Performance Problems (50 Minute Series)
Crisp: Handling the Difficult Employee: Solving Performance Problems (50 Minute Series)
Marty Brounstein

from $6.59

Strategic Public Relations Management: Planning and Managing Effective Communication Programs (LEA's Communication Series) (Lea's Communication)
Strategic Public Relations Management: Planning and Managing Effective Communication Programs (LEA's Communication Series) (Lea's Communication)
Erica Weintraub Austin

from $5.39

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Jay Conrad Levinson

from $5.79

Public Relations Theory 2: Public Relations Theory Two (Lea's Communication Series) (LEA's Communication Series)
Public Relations Theory 2: Public Relations Theory Two (Lea's Communication Series) (LEA's Communication Series)
Carl Botan

from $5.59

Economics Books

Public Relations Practices: Managerial Case Studies and Problems (6th Edition)
Public Relations Practices: Managerial Case Studies and Problems (6th Edition)
Allen H. Center

from $5.99

Handbook For Public Relations Writing
Handbook For Public Relations Writing
Thomas Bivins

Out of Stock

Spin : How to Turn the Power of the Press to Your Advantage
Spin : How to Turn the Power of the Press to Your Advantage
Allan Mayer

from $4.39

Excellence in Public Relations and Communication Management (LEA's Communication Series)
Excellence in Public Relations and Communication Management (LEA's Communication Series)

from $7.09

Dealing with an Angry Public: The Mutual Gains Approach To Resolving Disputes
Dealing with an Angry Public: The Mutual Gains Approach To Resolving Disputes
Lawrence E. Susskind

from $6.29

The Essentials of Corporate Communications and Public Relations (Business Literacy for Hr Professionals)
The Essentials of Corporate Communications and Public Relations (Business Literacy for Hr Professionals)
Society for Human Resource Management

from $5.19

Gala!: The Special Event Planner for Professionals and Volunteers (Capital Ideas)
Gala!: The Special Event Planner for Professionals and Volunteers (Capital Ideas)
Patti Coons

from $4.29

Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve
Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve
Howard Bragman

from $4.69

The Race Trap: Smart Strategies for Effective Racial Communication in Business Aand in Li Fe
The Race Trap: Smart Strategies for Effective Racial Communication in Business Aand in Li Fe
Steven S. Simring

from $5.09

Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort
Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort
Steven Van Yoder

from $5.79

Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media
Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media
Gaetan T. Giannini

from $12.59

The Corporate Communications Bible
The Corporate Communications Bible
Robert L. Dilenschneider

from $9.59

High Visibility: The Making and Marketing of Professionals into Celebrities
High Visibility: The Making and Marketing of Professionals into Celebrities
Philip Kotler

from $5.09

The Art of the Shmooze
The Art of the Shmooze
Bret Saxon

from $12.79

Handbook of Public Relations
Handbook of Public Relations

from $27.19

The Death of a Thousand Cuts: Corporate Campaigns and the Attack on the Corporation
The Death of a Thousand Cuts: Corporate Campaigns and the Attack on the Corporation
Jarol B. Manheim

from $4.99

Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous
Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous
Jordan McAuley

from $22.18

Alpha Dogs: The Americans Who Turned Political Spin into a Global Business
Alpha Dogs: The Americans Who Turned Political Spin into a Global Business
James Harding

from $5.09

Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
Al Golin

from $8.79

Effective Internal Communication (PR in Practice)
Effective Internal Communication (PR in Practice)
Lyn Smith

Out of Stock

Marketing & Sales

The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina
The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina
Frank Rich

from $4.79

PR!
PR!
Stuart Ewen

from $4.99

Public Relations Writing: The Essentials of Style and Format
Public Relations Writing: The Essentials of Style and Format
Thomas Bivins

from $5.09

Primer of Public Relations Research
Primer of Public Relations Research
Don W. Stacks

from $4.99

The Fall of Advertising and the Rise of PR
The Fall of Advertising and the Rise of PR
Laura Ries

from $4.79

FabJob Guide to Become an Image Consultant
FabJob Guide to Become an Image Consultant
Rachel Gurevich

from $4.99

Public Relations in Schools
Public Relations in Schools
Theodore J. Kowalski

from $4.89

The Lobbying and Advocacy Handbook for Nonprofit Organizations: Shaping Public Policy at the State and Local Level
The Lobbying and Advocacy Handbook for Nonprofit Organizations: Shaping Public Policy at the State and Local Level
Marcia Avner

from $7.39

Advertising and Public Relations Research
Advertising and Public Relations Research
Donald W. Jugenheimer

from $10.69

The Personal Touch: What You Really Need to Succeed in Today's Fast Paced Business World
The Personal Touch: What You Really Need to Succeed in Today's Fast Paced Business World
Joe Cooney

from $3.69

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker

from $5.19

The Handbook of Strategic Public Relations and Integrated Communications
The Handbook of Strategic Public Relations and Integrated Communications
Clarke L. Caywood

from $7.79

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue: 2012 Edition
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue: 2012 Edition
Shama Kabani

from $4.19

Becoming a Public Relations Writer: A Writing Process Workbook for the Profession
Becoming a Public Relations Writer: A Writing Process Workbook for the Profession
Ronald D. Smith

from $4.69

Cases in Public Relations Management: The Rise of Social Media and Activism
Cases in Public Relations Management: The Rise of Social Media and Activism
Patricia Swann

from $4.89

Reputation Rules: Strategies for Building Your Company's Most Valuable Asset
Reputation Rules: Strategies for Building Your Company's Most Valuable Asset
Daniel Diermeier

from $4.89

Software Product Management Essentials
Software Product Management Essentials
Alyssa S. Dver

from $5.39

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Philip Kotler

from $5.19

Cutlip and Center's Effective Public Relations
Cutlip and Center's Effective Public Relations
Glen Broom

from $9.09

The Market Research Toolbox: A Concise Guide for Beginners Second Edition
The Market Research Toolbox: A Concise Guide for Beginners Second Edition
Edward F. McQuarrie

from $5.29

These books all focus on the topic of public relations, offering various insights and strategies for building relationships with individuals, families, and businesses. Many of the books are comprehensive guides to understanding and implementing effective PR strategies, while others offer critical analyses of the industry and its impact on society. Several books also focus on specific aspects of PR, such as word-of-mouth marketing or online media. Overall, these books provide a wealth of information for anyone looking to improve their PR skills or gain a deeper understanding of the industry.

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