Promoting Your School: Going Beyond PR

Book Overview

"Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples."
--Anne Roede Giddings, Assistant Superintendent
Ansona Public Schools, CT

"The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner′s handbook that any educator can learn from and immediately put into use."
--Bruce Deterding, Principal
Wichita Heights High School, Wichita, KS

Project a positive school image in your community through effective communication

Novice and experienced school leaders will find this updated edition of a bestseller packed with techniques for delivering a school′s message effectively to internal and external constituencies and strengthening the partnership between schools, families, the community, and the private sector.

Based on examples from successful schools, this comprehensive guide provides strategies, insights, and practical tools for successfully communicating school goals, successes, challenges, and educational priorities. The third edition offers updated strategies within each chapter and new chapters on using technology and gaining support for public schools. Readers will find:

Information on media relations, crisis management, team building, and parent involvementCoverage of school and community resources to build a support base of human, material, and financial capitalForms, sample documents, handouts, and checklists for developing a customized school communications program

Promoting Your School serves as an ideal coach on how to be an articulate advocate for your own school and develop a supportive constituency to help advance school goals.

• Format: Paperback
• Language: English
• ISBN: 141295813X
• ISBN13: 9781412958134
• Release Date: January 2009
• Publisher: Corwin Publishers
• Length: 264 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.7" x 8.4" x 10.9"

Customer Reviews

Great information

This is an easy-to-read textbook. The information is relevant to the current times. Chapters are relatively short and include reference information and/or sample documents.

Practical Suggestions for Improving the Image of Your School

This book draws from the experience of several hundred top school adminstrators to provide many specific and creative ways administrators and teachers can promote their school. Examples of both immediate actions and long-term plans are provided so that you can start improving your school's image NOW. This book really stresses the importance of the community's knowledge of and involvement in the local school, and suggests how this can best be accomplished. Best of all, Promoting... is written for those of us without degrees in and experience with public relations. The suggestions are simple, yet effective.