Public Relations Writing and Media Techniques

by Dennis L. Wilcox and Bryan H. Reber

Book Overview

This up-to-date text teaches students how to write, produce and distribute a variety of public relations materials, from news releases and public service announcements to brochures, newsletters, slide... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0205211674
• ISBN13: 9780205211678
• Release Date: February 2012
• Publisher: Pearson
• Length: 534 Pages
• Weight: 2.05 lbs.
• Dimensions: 1.3" x 7.3" x 9.1"

Customer Reviews

FOR SCHOOL

Came in good condition, and used it after school was out. I've had it since 2006. Still use it today.

Good read

I bought this book for a grad class I was taking and found that I learned more from reading the book than from the class! I actually have it sitting by my desk at work since it's an easy reference to various "rules" within PR.

Review of PR Writing and Media Techniques

The book came really quickly and was in perfect condition. I am very happy with the service.

great for reading in class

I had to read this book for school and I was completely bowled over because I was expecting it to be the same boring snoozer that most of my text books were. and irrelevant. But it wasn't. It was totally cool and got me a great grade in that class. The only other book I liked enough to read more than once for class was Guerrilla PR Wired by Michael Levine. The way it broke down all the little steps was really useful.

One of the Best Overall PR Books

Wilcox and Jackson take on a huge topic--pr--and manage to digest and regurgitate it in a well-written and easy-to-understand style for students and newcomers, yet still retaining enough impact for experienced hands.Unlike many peers who fail to take their subject into today's wired world, Wilcox and Jackson are fully aware and embrace the fact that a book that ignores the Internet is a book that is only half-complete, not complete with a future edition to create tomorrow. In that, they are similar to Michael Levine's Guerrilla PR: Wired, which focuses on low-cost methods to use the Internet to attain the organization's public relations goal.Fundamentally, while Wilcox and Jackson cover various techniques step-by-step and explore the importance of good writing in general, one truth must be distinctly understood--for all their own skill in writing, Wilcox and Jackson cannot teach good writing. But, that is a fault common to all public relations and business books.