The Public Relations Handbook

by Alison Theaker

Book Overview

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit...

• Format: Paperback
• Language: English
• ISBN: 036727891X
• ISBN13: 9780367278915
• Release Date: October 2020
• Publisher: Routledge
• Length: 424 Pages
• Weight: 1.59 lbs.
• Dimensions: 0.9" x 6.8" x 9.7"