The Spot: The Rise of Political Advertising on Television
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Book Overview
Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity.
Format:Hardcover
Language:English
ISBN:0262040751
ISBN13:9780262040754
Release Date:January 1984
Publisher:MIT Press (MA)
Length:416 Pages
Weight:1.50 lbs.
Related Subjects
Accounting Accounting & Finance Advertising Arts, Music & Photography Business Business & Finance Business & Investing Communication & Journalism Communication & Media Studies Economics Engineering Film & Television Graphic Design Humor & Entertainment Marketing & Sales Media Studies Performing Arts Political Science Politics & Government Politics & Social Sciences Public Relations Social Science Social Sciences Television TextbooksCustomer Reviews
1 rating
One of the most insightful, well-written and interesting acc
Published by Thriftbooks.com User , 25 years ago
One of the best books about media and its evolving role in tapping into our emotions about political candidates. Genuinely funny and sophisticated examinations here. But, Ed Diamond is a saint. Is Steven Bates, Satan Starr's author the handmaid of the Devil?
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