The Publicity Handbook, New Edition: The Inside Scoop from More Than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

by David R. Yale and Andrew Carothers

Book Overview

Thoroughly updated with information on Internet-based PR campaigns

The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown...

• Format: Paperback
• Language: English
• ISBN: 0844232424
• ISBN13: 9780844232423
• Release Date: May 2001
• Publisher: McGraw-Hill Companies
• Length: 464 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.1" x 6.0" x 9.0"

Customer Reviews

Excellent Resource

This is an excellent resource, especially for someone looking for more than just the basics, as so many other books publicity/PR books do. If you're just starting it does cover tha basics as well, but it goes in more depth answering questions that anyone trying to get publicity will soon have. Do you call a journalist after you've sent a press release? This is the type of question that I needed answered and no other book I saw answered them. Most other books I've seen on the subject cover the basics that you can find by doing an internet search for free, this is the only book I found that actually has more to say.

Highly Recommend This Book On Publicity

Great book for a book publicist!!! Sherri Rosen Publicity LLC NYC

THE Introductory Text on this subject

I did some research on the various books covering the topic of interaction with the media, primarily press releases. This one seemed a good bet, even prior to ordering it. After having bought it, I am very happy that I made a good choice. If at all limitations of time restricted you to only one book, then this is the one you must go for. It covers all the aspects of the publicity business, not just press releases. The material is suitable for any person who is a beginner. In short, if you want a good book on publicity, go for this one.

Great on Non-Web Publicity Techniques

Yale and Carothers have a great one with The Publicity Handbook, New Edition. Tons of super-useful stuff, ideas! But, not exactly web-oriented, unlike Michael Levine's Guerrilla PR: Wired, which fully takes the Internet into account in how to get publicity.While The Publicity Handbook is great, it's lack of useful stuff about the web does hurt it. If they'd release a Newer New Edition dealing with the Internet, then I'd really really get that.

Great for Beginners or Those Doing Publicity as a Second Job

In short, get this book if you are needing to get started in PR as part of your job, or are a beginner as a PR specialist.My first PR job was at a nonprofit with no money for 'real' PR. This book helped me use the few dollars we had without comprosing quality required to make a good impression to publications.It explains the basics, what make a good PR person, and how to pull together the job of convincing others to cover your stories. How to get pics published, media visits, controversy. Logically written, it outlines options and reasons for responding to various situations.A great asset.. this book has a solid directory of resources to help you get your job done.No essential is left without guidance. However, missing from it is a "new" essential, the web. Maybe a newer edition will come out to cover this?