Here's My Card: How to Network Using Your Business Card to Actually Create More Business

by Bob Popyk and Боб Попик

Book Overview

In Here's My Card , Bob Popyk shows how something as simple as your business card can help you make more sales, create more customers, and increase your business overall. He shows how to use those... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1580631134
• ISBN13: 9781580631136
• Release Date: April 2000
• Publisher: Renaissance Books
• Length: 224 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.6" x 5.5" x 8.3"

Customer Reviews

This Should Have Been Two Books

Eighty percent of this book is focused on blue collar trades and sales. If you're a plumber, own a small restaurant, or sell cars for a living, this book is primarily for you. The other twenty percent is helpful to white collar professionals (doctors, attorneys, accountants, realtors, etc.). The key is to know which parts apply because inapplicable segments could actually hurt your business if used. Popyk primarily views business cards as a direct marketing piece, including attaching lottery tickets, coupons, stickers, etc. Repeated phone calls to card recipients who don't respond to voice mail messages is also encouraged in some instances under the theory that persistency pays off. He also recommends taking your card back after you've given it to a prospect who has turned cold. This might work in sales. Most professionals would lose clients applying these tactics. In contrast to Popyk, Bob Burg's "Endless Referrals" is based on the premise that business cards are given primarily as a means to obtain the other person's business card as part of networking. I've found this approach more realistic as an attorney. For professional networking, Keith Ferrazzi's "Never Eat Alone" is simply the best in print. That being said, I recommend Popyk's book for everyone. Use what applies and ignore the rest. Just a couple of his ideas applied to your business will provide a handsome return on investment.

BETTER THAN A SCIENTIFIC STUDY...REAL DOWN TO EARTH IDEAS

I read this book. It was exactly what I was looking for. How to get more business using my business cards. No stupid studies, graphs, charts or scientific BS. Just things to do to find customers, build business, and get my name out there. If you can't find a few ideas to put to use, you shouldn't be in business. I liked this book so much I ordered a few more as gifts. Gave one to my boss. He held it up at a sales meeting and said everyone should read it. Mentioning that it came from me didn't hurt. I am glad I took the advice of the other postive reviewers of this book! Get one for yourself!

If you're in business, this is a great book to read

I write a column for a number of trade and business publications. Recently I reviewed this book and gave it an excellent rating. Whether you've been in business for a long time, or are just starting out, one good idea put to use could increase your business nicely. Not every idea is for everybody. Some are clever. Some are creative. Some are just plain fun. Some take some planning, and some you can just put to use right away. If you don't already have a great card, skip to the back chapters, design your card, and then the author will tell you how to creatively network with it. This book is inexpensive, easy to read, and a lot of the ideas are something probably everyone in business forgets to do, one time or another. Great for reference, or just sharing with your business colleagues. I liked it.

Actually, Here's a Lot More....

Popyk asserts that "Business cards are a start [toward developing a "golden database"]. Personal linking is what makes things happen. If there's no follow-through, nothing happens. That's what this book is really all about." Frankly, until reading it, I really hadn't given sufficient consideration to the potential use of business cards. Of course, I already knew that they are (in Popyk's words) "people linkers" which can be used for "networking, schmoozing, connecting, reaching out, prospecting, selling, and basic advertising." All of us already know that. The great value of Popyk's book is that it reveals all manner of other ways by which business cards can be uniquely and abundantly effective. He shares his observations and suggestions in 97 brief but informative chapters which are organized within three Parts:Networking Know-How and Business-Card SavvyPersonalized PresentationsCreative Design...It's All in the CardsThe book is exceptionally well-written. There is almost nothing hypothetical or theoretical about Popyk's suggestions. All of his key points are anchored in real-world situations. One of the major value-added benefits is the fact that, once you read his book and re-think your strategies while having someone re-design your business card, you begin to see how essentially the same principles can also be applied to marketing initiatives which create or increase demand for whatever you offer for sale. These same principles can also be of substantial value to the cultivation/solicitation process, especially when there is a lengthy sales cycle and the competition is ferocious. In such a competitive environment in which creating a "circle of leverage" is essential, the business card can be invaluable.Individuals as well as organizations must constantly differentiate themselves from so many other options. Massive research reveals that, in face-to-face encounters, body language and tone of voice determine 75-80% of our impact, with what we actually say ranking a distant third in importance. A business card can do so much to reinforce positive first impressions. What it looks like and (yes) what it feels like are often more important than the information provided. Time and thought are required to ensure that the card is also appropriate. (Check out Chapter 95 in which Popyk identifies and discusses "The Best Cards to Go to for Examples." ) With all due respect to positive first impressions (which certainly ARE important), then what? Will the material left behind be equally impressive? Will your card be indicative of your style, grace, class, etc.? It will indeed. If there is nothing distinctive about your card, chances are that that will be the "message" it conveys about you.After reading this book, I had only one regret: That I had not read it before I ordered my first box of business cards many years ago. (I don't even want to think about all the other business cards I have since ordered for myself and my associates.) But to repeat, what Po

A new business's helper.

You are trying to start a business, you meet people and give them your business card, you get no responses. You are looking for a new job, you hand your card and no response. Doing something wrong? After reading Here's My Card there may be a lot you're doing wrong.Bob Popyk has given you a great way to meet new people, communicate ideas and get your name out there for others to notice, and it all starts with the business card. Popyk has over 35 years in sales and knows what it takes to get ahead, now he gives his ideas and tricks to you.Follow along and you'll finds ways to network your business, get more referrals, more customers and increased sales, all this without the use of computers. You business card or people linker as the book refers, will help give you the quality of life you have always dreamed of.This is not a once read and do book, this is a read over and over and practice book. From Networking know how to personalized presentations to the design of the card, it's all here and waiting for you. The cost is minimal compared to the possibility of what you gain.