Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media

by Ronald D. Smith

Book Overview

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415888026
• ISBN13: 9780415888028
• Release Date: November 2011
• Publisher: Routledge
• Length: 413 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.9" x 7.3" x 9.1"

Customer Reviews

Sound, practical advice

Both students and working professionals will find much to learn in this college textbook. The writing and process guidelines are sound, detailed, and practical. The numerous examples and tips for writing different types of PR materials are very helpful for understanding their purpose and use. However, the chapters on writing marketing materials detract from the focus of the book and offer necessarily limited info. Writing skills for these materials are best learned in other, marketing-focused books where they can receive a full presentation.

Useful book

Very thorough, modern text that will guide you through the aspects of public relations writing. Lots of exercises in each chapter designed to get you thinking and writing. Practical, useful tips for anyone trying to break into the field or just polish up skills.

Great!

This book was sent to me in record time, and the book looks like it was barely used. And the price! It couldn't be beat!