The Big Book of Corporate Identity Design

by David E. Carter

Book Overview

Highlighting the work of more than 100 design firms worldwide, this fascinating guide details how nearly 200 corporations have carefully created their logos--the very heart of their identity and brand image. 1,500 color illustrations.

• Format: Hardcover
• Language: English
• ISBN: 0823004902
• ISBN13: 9780823004904
• Release Date: January 2001
• Publisher: Watson-Guptill Publications
• Length: 384 Pages
• Weight: 3.90 lbs.
• Dimensions: 1.2" x 8.8" x 11.3"

Customer Reviews

Inspiring..

This book is the best of a series of "the big book of.." by David E. Carter. With its hefty selection of works to see and be inspired from, With clear sections and a selectiveness uncharacteristical of carter, this book can be used over and over again, and you can always find something new in it. It is also of great value. If Graphis ( a high-end graphic design publisher) was to publish such a volume, you can bet the price will be over a hundred dollars. In short, every designer needs this book.

When they said "BIG", they meant it.

This book's title is honest: it is really BIG. The Book is filled with full color contemporary samples of world's best graphic identity programs. The design projects showcased here are not only a huge source of inspiration, but a smart reference of how things are done in the real world of visual communication. The book shows all identity categories: from logos to brochures; from fleet graphics to outdoors; from annual reports to business cards. This publication is a must-have piece of work.