The Great Formula: for Creating Maximum Profit with Minimal Effort

By Thomas Ruddiman

Praise for THE GREAT FORMULA

This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one.
--David Garfinkel, author, Customers on Demand

Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece.
--Dr. Mani Sivasubramanian, infopreneur and heart surgeon

With all the fancy buzzwords used to describe how to achieve success, here is a commonsense formula that cuts through the chatter and goes straight to the heart of what really works. This is truly a new perspective.
--Joseph Sugarman, Chairman, BluBlocker Corporation

Save yourself a couple hundred thousand dollars on that degree. Clear out your bookcase. The MBA curriculum for this generation is The Irresistible Offer and The Great Formula.
--Lou D'Alo, PowerUp Coaching and Consulting

• Format: Hardcover
• Language: English
• ISBN: 0471778230
• ISBN13: 9780471778233
• Release Date: April 2006
• Publisher: Wiley
• Length: 256 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.9" x 5.9" x 8.5"

Customer Reviews

Value Packed! Another great One From Mark Joyner

You can learn exactly what makes the Great Formula within the first few pages of the book. It's a simple concept and once you read it--you see that it's basic common sense. What's great about the book is that it is jam packed with advice from numerous business successes and how they applied the Great Formula to their businesses. You get to hear from people like Yanik Silver, Jason mangrum, Joshua Shafran, and best of all,...

I'd give this 6 stars if I could.

Mark is one of the best authors I've read at being able to keep marketing simple. With some marketing books out there I've ended up feeling like I was reading a software manual, but his style is so far from that. He makes it easy to understand, and the way he uses case studies really helps bring it all home. The best thing I can say about this book, and also `The Irresistible Offer' as well, is that while he keeps things...

More marketing genius from the master

I gave Mark's prior book, The Irresistible Offer, 5 stars, and The Great Formula deserves at least that many, if not more. This book is so practical in it's explanation of Mark's brilliant - but deceptively simple! - ideas on marketing. It includes several case studies written by contributors who have very successfully used Mark's concepts, and they also include many brilliant ideas of their own. I don't think I've ever dog-eared...

Sustainable business growth

This is more valuable than any textbook I've read. I received an early version of The Great Formula to review...The book is broken down into two sections...the first section begins with a quick review of The irresistible Offer (TIO) and how TIO works into a business plan, and more importantly, how the business plan can leverage The irresistible Offer. Here's where Mark has cracked the formula...you see, TIO is about making...