Integration Marketing: How Small Businesses Become Big Businesses - And Big Businesses Become Empires

by Mark Joyner

Book Overview

PRAISE FOR Integration Marketing "The most important book of the year." --Codrut Turcanu , founder of Remarkable Blogging, www.RemarkableBlogging.com "Mark Joyner's new book rocks After reading it... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470454598
• ISBN13: 9780470454596
• Release Date: May 2009
• Publisher: Wiley
• Length: 160 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.7" x 5.3" x 7.0"

Customer Reviews

Powerful Concepts, Real-World Applications

Mark's books are always a quick and easy read and this one is no different. You will not be bombarded with jargon or marketing theories that only "might work". You will learn real-world, practical strategies to grow your business - in the fastest, simplest and most economical ways possible. There are many things that sets this book apart from other marketing books I've read... one of the most powerful is the use of a "predictive math" formula Mark has developed that can show you the likelihood of a particular marketing campaign's success or failure. It's really helping me evaluate and refine my own strategies. I've also found the Integration Marketing website an invaluable resource. There are plenty of opportunities for integration with other entrepreneurs and marketers that are already familiar with the practice. Making strategic partnerships has never been so hassle-free. So if you want to learn a system that will increase your profits almost instantly - get the book now, watch Integration Marketing at work on the website, and you'll be on your way.

Integration Marketing definitely has a place on my shelf

I agree to those people who said that Integration Marketing is a simple and easy-to-read book. This book reminds me of my college textbooks, but not the terribly boring ones. Integration Marketing is comprehensive and offers solid advice. This book deserves a place on your shelf. It's the kind of book you'll turn to regularly for reference.

Simple and sexy

I don't have plans of reading the book when it arrived, at first I was just scanning the pages and then I came across his statement that I will understand how to steadily and strategically grow my business, each and every month by the time I finished reading the book. I told myself that this is exactly what I want to know because my business is beggining to get sour and I'm getting depressed everyday. This is exactly what I need. I was intrigued and hopeful by the promise and went on reading the entire book that day. It was so simple and yet very sexy, very direct to the point, it was like I was having a face to face conversation with the author. This is a must-read!

Read this book if you want to have More Profit Faster

An amazingly short, easy-to-read book. Every small business should have this. Integration Marketing could be the secret to a more successful business. Author Mark Joyner clearly explained in this book the concepts of Integration Marketing. You must be able to master these concepts so you can quickly recognize Integration Marketing opportunities - opportunities for your business to grow and be more profitable. No fluffy theories here, just real life examples and the author's personal experiences and observations. This book is worth reading! Read about the concepts, the strategy and the examples. Read about the 3 magic words. So if you want More Profits Faster, get a copy of this book.

A Fundamental shift in how to think about marketing

The title of this could be how a small book can have a giant impact on your business. Mark has always been ahead of the game with his understanding efficient marketing. This book won't take you long to read. It doesn't cover a multitude of marketing tactics or a wide variety of strategies. So why would you read it? It will fundamentally change the way you view marketing your products. You will walk through your sales funnel in with a new perspective. Small business owners many times struggle to find customers and grow. This book teaches a simple fundamental truth on how to grow your business dramatically. Just make sure you have the processes in place to handle the growth. It will require you to step out of your comfort zone. Learn to integrate your your marketing and grow your business. Well worth the read.