The Total Survey Error Approach: A Guide to the New Science of Survey Research

by Herbert F. Weisberg

In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach.

Herbert F. Weisberg's handbook presents a unified method for...

• Format: Paperback
• Language: English
• ISBN: 0226891283
• ISBN13: 9780226891286
• Release Date: October 2005
• Publisher: University of Chicago Press
• Length: 336 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 6.1" x 9.0"