Creating Customers

By Pat Weymes

A radical new approach to face-to-face selling which promises to improve any sales person's turnover by increasing their motivation and self-confidence. Pat Weymes rejects the traditional ""hard sell"" techniques in favor of non- manipulative selling. He stresses the importance of looking at technicques from the buyer's perspective, showing how empathetic selling can provide the foundation of a more productive, long-term seller-client relationship which will yield rewards year after year.

• Format: Paperback
• Language: English
• ISBN: 0749415592
• ISBN13: 9780749415594
• Release Date: February 1999
• Publisher: Kogan Page
• Length: 160 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 5.3" x 8.5"