Entrepreneurial Marketing: A Practical Managerial Approach

by Robert D. Hisrich and Veland Ramadani

Book Overview

One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise...

• Format: Paperback
• Language: English
• ISBN: 183910838X
• ISBN13: 9781839108389
• Release Date: April 2020
• Publisher: Edward Elgar Publishing
• Length: 224 Pages