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Hardcover Technology Entrepreneurship: Creating, Capturing, and Protecting Value Book

ISBN: 0123745020

ISBN13: 9780123745026

Technology Entrepreneurship: Creating, Capturing, and Protecting Value

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students.

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Format: Hardcover

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