Corporate Entreprenrshp

by Robert D. Hisrich and Claudine Kearney

Beat the competition with INTERNAL INNOVATION

If 3M's corporate leadership hadn't given researcher Art Fry a creative outlet, the world would never have seen the Post-it Note . . .

Corporate entrepreneurs, intrapreneurs, mavericks. No matter what name they go by, these innovators are the pioneering forces within an organization who spark new enterprises, products, services, and processes to combat increased global competition.

Corporate...

• Format: Hardcover
• Language: English
• ISBN: 0071763163
• ISBN13: 9780071763165
• Release Date: September 2011
• Publisher: McGraw-Hill Education
• Length: 288 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.3" x 6.0" x 9.1"