Marketing

by Robert D. Hisrich

Emphasis in this series is on practical day-by-day operations and problem solving for men and women starting a company or managing an ongoing small-to-medium-size business. Problems and examples presented in these books are based on realistic business situations. Barron's entire Business Library series is currently undergoing extensive updating and revision, with revised titles being produced in a handsome new paperback format. The two titles listed...

• Format: Paperback
• Language: English
• ISBN: 0812041801
• ISBN13: 9780812041804
• Release Date: January 1990
• Publisher: Barron's Educational Series
• Length: 310 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 5.5" x 7.7"

Customer Reviews

Perfect for CLEP's Marketing exam

This book is a fast read, and contains a lot of great examples that help you remember the basics of marketing. All of the required topics for the CLEP Marketing test are covered in this book. Study it well, and you should get a high score.