Effective Entrepreneurial Management: Strategy, Planning, Risk Management, and Organization

by Robert D. Hisrich and Veland Ramadani

Book Overview

This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics...

• Format: Paperback
• Language: English
• ISBN: 3319844067
• ISBN13: 9783319844060
• Release Date: July 2018
• Publisher: Springer
• Length: 230 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"