Marketing Decisions for New and Mature Products

by Robert D. Hisrich and Michael P. Peters

A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0675206472
• ISBN13: 9780675206471
• Release Date: January 1991
• Publisher: Prentice Hall
• Length: 516 Pages
• Weight: 2.16 lbs.
• Dimensions: 1.2" x 7.7" x 9.6"

Customer Reviews

Very practicle book

I use this as a text in my lecture series for students in Product Management. This is one of the finest books in this subject. I need the instructors manual to organise my lecture programe in a better manner.