Internationalization of Business: Cases on Strategy Formulation and Implementation

Strategies of Internationalization: An Overview.- Adidas & Reebok: Is Acquiring Easier than Integrating?.- Airbus: Managing the Legacy of a Complex International Merger.- Aldi & Lidl: From Germany to the Rest of the World.- KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry.- Lenovo: From Chinese Origins to a Global Player.- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?

• Format: Hardcover
• Language: English
• ISBN: 3319740881
• ISBN13: 9783319740881
• Release Date: January 2019
• Publisher: Springer
• Length: 171 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"