Up Close and Personal?: Customer Relationship Marketing @ Work

by Merlin Stone, Paul R. Gamble, Bryan Foss, et al.

Book Overview

Customer Relationship Marketing (CRM) revolutionized the way companies approach marketing. Based on worldwide research supported by IBM, Up Close & Personal? provides practical insights into effective... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749430877
• ISBN13: 9780749430870
• Release Date: January 2000
• Publisher: Kogan Page
• Length: 358 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.4" x 6.3" x 9.5"