Relationship Marketing

by Merlin Stone and Neil Woodcock

Many marketers are finding that relationship marketing is the key to the successful integration of all marketing functions. By focusing on the customer, relationship marketing emphasizes the fact that successful marketing relies on both winning and retaining customers. Containing practical advice, case studies and handy tips, this book shows how the theory of forming a rewarding relationship between supplier and customer can best be cemented in practice...

• Format: Paperback
• Language: English
• ISBN: 0749417552
• ISBN13: 9780749417550
• Release Date: September 1998
• Publisher: Kogan Page
• Length: 190 Pages