The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers

by Merlin Stone

Bad direct marketing isn't called junk mail for nothing. It's a waste of money and annoys customers. Good direct marketing on the other hand is the best and most cost-effective way of targeting,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273675206
• ISBN13: 9780273675204
• Release Date: January 2003
• Publisher: Financial Times Prentice Hall (a Pearson Educ
• Length: 395 Pages