Business Solutions on Demand: Transform the Business to Deliver Real Customer Value

by Merlin Stone, Mark Vincent Cerasale, Merlin Stone

* Based on both IBM's own unique business transformation and those it has helped its clients to achieve This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749441720
• ISBN13: 9780749441722
• Release Date: March 2004
• Publisher: Kogan Page
• Length: 278 Pages
• Weight: 1.26 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"

Customer Reviews

Excellent Overview of Value Based Selling go-to-market strat

This is a must read for CEOs and change agents seeking to transform their companies' go-to-market models delivering business solutions that create value for their customers. It provides a comprehensive analysis of the forces shaping today's hyper-competitive landscape. The reader will learn to appreciate the dialectic of migrating from traditionally selling products to selling solutions to ultimately creating economic value for customers. Excellent up to the moment thought leadership regarding best practices for sales/marketing management. Indispensable for individuals trying to get a handle on how to compete more intelligently in today's brutally competitive marketplace.