ISE Marketing Management

By Mark Johnston, Greg W. Marshall, Mark W. Johnston

Book Overview

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. It stays current by covering the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 126008499X
• ISBN13: 9781260084993
• Release Date: February 2021
• Publisher: McGraw-Hill Interamericana de España S.L.
• Length: 928 Pages
• Weight: 2.30 lbs.
• Dimensions: 10.6" x 0.6" x 8.0"