Sales Force Management: Leadership, Innovation, Technology

By Mark W. Johnston, Greg W Marshall, Greg W. Marshall

Book Overview

This new edition builds on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. It offers a strengthened focus on technology, new discussions on innovative sales practices, and further integrates sales and marketing.

• Format: Paperback
• Language: English
• ISBN: 0367682087
• ISBN13: 9780367682088
• Release Date: December 2020
• Publisher: Routledge
• Length: 498 Pages
• Weight: 3.45 lbs.
• Dimensions: 0.7" x 5.8" x 8.8"