Managing Customer Relationships and Building Loyalty

by Jochen Wirtz

Targeting, acquiring, and retaining the 'right' customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future. Managing Customer Relationships and Building Loyalty describes how to acquire and develop desirable, loyal customers within the chosen segments, and the painstaking process to build and maintain...

• Format: Paperback
• Language: English
• ISBN: 1944659366
• ISBN13: 9781944659363
• Release Date: September 2017
• Publisher: Ws Professional
• Length: 75 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"