Services Marketing: People, Technology, Strategy (Eighth Edition)

by Jochen Wirtz and Christopher Lovelock

Book Overview

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1944659013
• ISBN13: 9781944659011
• Release Date: April 2016
• Publisher: World Scientific Publishing Company
• Length: 800 Pages
• Weight: 3.50 lbs.
• Dimensions: 0.9" x 8.5" x 10.8"