Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition 3

by Patricia Chew, Jochen Wirtz, Christopher Lovelock

Book Overview

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1292089954
• ISBN13: 9781292089959
• Release Date: May 2017
• Publisher: Pearson
• Length: 720 Pages
• Weight: 3.45 lbs.