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Books by Jochen Wirtz

Essentials of Services Marketing - 1st Edition 9810679955 Book Cover

Essentials of Services Marketing - 1st Edition

Jochen Wirtz

$5.19 - $17.09

Services Marketing: People, Technology, Strategy 1944659013 Book Cover

Services Marketing: People, Technology, Strategy

Jochen Wirtz

$8.79 - $34.90

Services Marketing (Prentice-Hall Series in Marketing) 0131875523 Book Cover

Services Marketing (Prentice-Hall Series in Marketing)

Jochen Wirtz

$9.79

Services Marketing 0130173924 Book Cover

Services Marketing

Jochen Wirtz

$6.19 - $95.49

Services Marketing in Asia 0131138650 Book Cover

Services Marketing in Asia

Jochen Wirtz

$8.29

Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines 0071281967 Book Cover

Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines

Jochen Wirtz

$12.69

Services Marketing: An Asia-Pacific Perspective 1740094387 Book Cover

Services Marketing: An Asia-Pacific Perspective

Jochen Wirtz

Out of Stock

Winning in Service Markets: Success Through People, Technology and Strategy 1944659056 Book Cover

Winning in Service Markets: Success Through People, Technology and Strategy

Jochen Wirtz

$15.39 - $110.00

MARKETING DES SERVICES 6E ED. 2744072656 Book Cover

MARKETING DES SERVICES 6E ED.

Jochen Wirtz

Out of Stock

Understanding the Role of Business Analytics 9811313334 Book Cover

Understanding the Role of Business Analytics

Jochen Wirtz

$109.99

Service Quality and Productivity Management 1944659420 Book Cover

Service Quality and Productivity Management

Jochen Wirtz

$14.05

Rules of the Service Game 1944659668 Book Cover

Rules of the Service Game

Jochen Wirtz

Releases 7/30/2025

Understanding Service Consumers 1944659099 Book Cover

Understanding Service Consumers

Jochen Wirtz

$14.05

Positioning Services in Competitive Markets 1944659129 Book Cover

Positioning Services in Competitive Markets

Jochen Wirtz

$14.05

AUTOMATISATION INTELLIGENTE: Apprenez comment utiliser l'intelligence artificielle pour stimuler les entreprises et rendre notre monde plus humain B08QRZ7N5Z Book Cover

AUTOMATISATION INTELLIGENTE: Apprenez comment utiliser l'intelligence artificielle pour stimuler les entreprises et rendre notre monde plus humain

Jochen Wirtz

Out of Stock

Services Marketing: People, Technology, Strategy: 9th Edition 194465982X Book Cover

Services Marketing: People, Technology, Strategy: 9th Edition

Jochen Wirtz

$65.85

Intelligent Automation: Welcome to the World of Hyperautomation 9811235481 Book Cover

Intelligent Automation: Welcome to the World of Hyperautomation

Jochen Wirtz

$53.87

Intelligent Automation: Welcome To The World Of Hyperautomation: Learn How To Harness Artificial Intelligence To Boost Business & Make Our World More Human 9811235597 Book Cover

Intelligent Automation: Welcome To The World Of Hyperautomation: Learn How To Harness Artificial Intelligence To Boost Business & Make Our World More Human

Jochen Wirtz

$25.00

Balancing Capacity and Demand of Service Operations 1944659277 Book Cover

Balancing Capacity and Demand of Service Operations

Jochen Wirtz

$14.05

Managing People for Service Advantage 1944659331 Book Cover

Managing People for Service Advantage

Jochen Wirtz

$14.05

Pricing Services and Revenue Management 1944659188 Book Cover

Pricing Services and Revenue Management

Jochen Wirtz

$14.05

Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability 1680830287 Book Cover

Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability

Jochen Wirtz

$63.45

Designing Customer Service Processes 1944659242 Book Cover

Designing Customer Service Processes

Jochen Wirtz

$14.05

Building A World Class Service Organization (Assessment Tool) 1944659455 Book Cover

Building A World Class Service Organization (Assessment Tool)

Jochen Wirtz

$14.05

Designing Complaint Handling And Service Recovery Strategies 1944659390 Book Cover

Designing Complaint Handling And Service Recovery Strategies

Jochen Wirtz

$14.05

Managing Customer Relationships And Building Loyalty 1944659366 Book Cover

Managing Customer Relationships And Building Loyalty

Jochen Wirtz

$14.05

Essentials of Services Marketing 1292425199 Book Cover

Essentials of Services Marketing

Jochen Wirtz

$111.65

Developing Service Products and Brands 1944659153 Book Cover

Developing Service Products and Brands

Jochen Wirtz

$14.05

Service Marketing Communications 1944659218 Book Cover

Service Marketing Communications

Jochen Wirtz

$14.05

Crafting The Service Environment 1944659307 Book Cover

Crafting The Service Environment

Jochen Wirtz

$14.05

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