Services Marketing: People, Technology, Strategy

By Jochen Wirtz and Christopher Lovelock

Book Overview

For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0136107214
• ISBN13: 9780136107217
• Release Date: January 2010
• Publisher: Pearson College Div
• Length: 626 Pages
• Weight: 3.35 lbs.
• Dimensions: 11.0" x 1.3" x 8.5"