Rules of the Service Game: What Service Leaders Need to Know

by Jochen Wirtz, David E Bowen, Benjamin Schneider

This book summarizes the 'rules of the service game' and presents the distilled lessons from three leaders' decades-long experience in consulting, teaching, and research on service, summarizing the 'rules of the game' they have learned. In particular, the authors emphasize that people (customers, employees, and managers) remain a prominent key to success in service, regardless of the level and extent of technology, robotics, and artificial intelligence...

• Format: Hardcover
• Language: English
• ISBN: 1944659668
• ISBN13: 9781944659660
• Release Date: July 2025
• Publisher: World Scientific Publishing Company
• Length: 150 Pages