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Leigh McAlister

Books By Leigh McAlister

Books by Leigh McAlister

Essential Readings in Marketing (Marketing Science Institute (MSI))

Leigh McAlister

Out of Stock

Variety seeking behavior: an interdisciplinary review

Leigh McAlister

$16.34 - $26.95

A Theory of Consumer Promotions: Managerial Implications - Primary Source Edition

Leigh McAlister

Out of Stock

A Theory of Consumer Promotions: The Model

Leigh McAlister

$18.15 - $29.95

Identifying substitute and complementary relationships revealed by consumer variety seeking behavior

Leigh McAlister

$18.15 - $29.95

A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

Leigh McAlister

$16.34 - $26.95

Managing Market Share When Consumers Seek Variety

Leigh McAlister

$16.34 - $26.95

A Dynamic Attribute Satiation Model of Variety Seeking Behavior

Leigh McAlister

$18.15 - $29.95

The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability

Leigh McAlister

$29.95

Research in Marketing: A Research Annual : Choice Models for Buyer Behavior (Research in Marketing) (Research in Marketing)

Leigh McAlister

Out of Stock

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Leigh McAlister

Books by Leigh McAlister

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