The IMC PlanPro Handbook [With CDROM]

by Kenneth E. Clow and Donald Baack

With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131998129
• ISBN13: 9780131998124
• Release Date: January 2006
• Publisher: Pearson Prentice Hall
• Length: 195 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.5" x 8.5" x 10.9"