Services Marketing

by Kenneth E. Clow and David L. Kurtz

Book Overview

This practical guide is the first to take a behavioral/managerial approach to one of the fastest-growing fields in marketing: services marketing In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment.

• Format: Paperback
• Language: English
• ISBN: 0471180343
• ISBN13: 9780471180340
• Release Date: September 1997
• Publisher: Wiley
• Length: 596 Pages
• Weight: 2.73 lbs.
• Dimensions: 1.3" x 7.7" x 9.6"

Customer Reviews

It is an excellent book.

It contents all the important topics to take into account in marketing services and additionally the authors develop all through a point of view very practical.