Integrated Advertising, Promotion, and Marketing Communications

by Donald Baack, Kenneth E. Clow, Donald E. Baack

Book Overview

A Modern Guide to Integrated Marketing Communications I ntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more...

• Format: Paperback
• Language: English
• ISBN: 0133866335
• ISBN13: 9780133866339
• Release Date: January 2015
• Publisher: Pearson
• Length: 512 Pages
• Weight: 2.10 lbs.
• Dimensions: 0.7" x 8.4" x 10.7"