Integrated Advertising, Promotion, and Marketing Communications

By Donald Baack, Kenneth E. Clow, Donald E. Baack

Book Overview

A Modern Guide to Integrated Marketing Communications I ntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0130175781
• ISBN13: 9780130175786
• Release Date: January 2002
• Publisher: Pearson College Div
• Length: 638 Pages
• Weight: 3.15 lbs.
• Dimensions: 10.0" x 1.0" x 8.3"