The IMC PlanPro Handbook (Books & CD-ROM)

by Kenneth E. Clow and Donald Baack

This supplemental package consists of booklet and disk, and is available from Prentice-Hall. The IMC Plan Pro disk provides an exercise for a student or business-person to prepare an entire marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131866303
• ISBN13: 9780131866300
• Release Date: January 2006
• Publisher: Pearson Prentice Hall
• Length: 195 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.4" x 0.4" x 0.4"