Essentials of Marketing

by Dana-Nicoleta Lascu and Kenneth E. Clow

Book Overview

The text provides an introduction to the field of marketing, presenting basic concepts and current marketing theory, along with memorable and up-to-date marketing practice examples. The text offers an... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1426626444
• ISBN13: 9781426626449
• Release Date: January 2008
• Publisher: Cengage Learning
• Length: 753 Pages
• Weight: 3.50 lbs.