Solomon Study Guide

by Michael R. Solomon, Greg Marshall, Elnora Stuart

Book Overview

The study guide, prepared by Ronald Heimler of LIM College, is a one-of-a-kind companion for students. It includes detailed chapter outlines and student exercises, and solutions. This guide serves as... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0131016377
• ISBN13: 9780131016378
• Release Date: May 2003
• Publisher: Not Avail
• Length: 1 Pages

Customer Reviews

Text Book

The book was cheap and in good condition. The shipping on the other hand took too long. It took about 12 days!

Marketing, Real People Real Places

I ordered my book on Wednesday and recieved it on Saturday. It was in a good condition as described previous to purchase. Emmeline T

Awsome book

I needed this book for my Marketing class and it is full of real world up to date examples. It is a great book.

An excellent Intro to Marketing Text

This text gives a great overview of the many aspects of marketing. The text explains all aspects in great theoretical detail with an abundance of real world examples to clearify each point. The text is up to date and the real people, real decisions stories are quite interesting and fitting to the subject of their respective chapters.The book was easy to read and all important points are highlighted and defined in the page margins. The study guide which comes with the text helps students remember the key points of each chapters by providing a brief summary of the chapter followed by a number questions of all different types.This is the second administration text book that I have bought from Pearson Education and I would recommend this book for anyone who is taking or planning on taking an introduction to marketing course at the University or College level or even for those who just wish to know more about the topic of marketing.