Consumer Behavior in Fashion

by Michael R. Solomon and Nancy J. Rabolt

Book Overview

In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0131714740
• Release Date: July 2008
• Publisher: Prentice Hall
• Length: 580 Pages
• Weight: 2.65 lbs.
• Dimensions: 9.9" x 1.0" x 8.0"

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