Consumer Behaviour: A European Perspective

By Michael R. Solomon, Søren T. Askegaard, Gary J. Bamossy, et al.

Book Overview

Help your students adopt the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition provides the most engaging introduction to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 027365182X
• ISBN13: 9780273651826
• Release Date: January 2001
• Publisher: Ft Pr
• Length: 630 Pages
• Weight: 2.68 lbs.
• Dimensions: 10.3" x 1.3" x 7.5"