Virtual Social Identity and Consumer Behavior

by Michael R. Solomon

Book Overview

The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about...

• Format: Paperback
• Language: English
• ISBN: 076562396X
• ISBN13: 9780765623966
• Release Date: August 2010
• Publisher: Routledge
• Length: 230 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"