The Routledge Companion to Consumer Behavior

by Michael R. Solomon

Book Overview

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics.

The editors employ a micro to macro...

• Format: Paperback
• Language: English
• ISBN: 0367656175
• ISBN13: 9780367656171
• Release Date: September 2020
• Publisher: Routledge
• Length: 536 Pages
• Weight: 2.02 lbs.
• Dimensions: 1.1" x 6.8" x 9.7"