Services Marketing: People, Technology, Strategy

by Christopher Lovelock, Jochen Wirtz, Paul G. Patterson

Book Overview

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0131875523
• ISBN13: 9780131875524
• Release Date: January 2006
• Publisher: Prentice Hall
• Length: 648 Pages
• Weight: 3.55 lbs.
• Dimensions: 1.1" x 8.7" x 11.2"