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Paperback Marketing Research: Methodological Foundations, 13th edition Book

ISBN: B09RLY9DQY

ISBN13: 9798791801487

Marketing Research: Methodological Foundations, 13th edition

For all the talk of "big data" and "marketing analytics"-it all starts here-you've got to know how to get data and what to do with data. MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS 13e, by Iacobucci and Churchill is recognized as the perennial authority and it continues to be the lead marketing research text in the industry.MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 13th edition, offers readers (MBAs, EMBAs, advanced undergrads) a strong conceptual...

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