A Chronology of Health Care Marketing Research

by Dawn Iacobucci

A Chronology of Health Care Marketing Research is intended to begin to understand marketing issues in the realm of health care. The primary focus of this monograph is the collection of summaries of marketing research articles reported in chapters 2 to 4, which together represent what is known in academic research at the nexus of marketing and health care. Chapters 2 to 4 do not comprise a traditional literature review but is intended as a chronological...

• Format: Paperback
• Language: English
• ISBN: 1680836307
• ISBN13: 9781680836301
• Release Date: December 2019
• Publisher: Now Publishers
• Length: 474 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"