Studying Healthcare from a Marketing Perspective

by Dawn Iacobucci and Deidre Popovich

Studying Healthcare from a Marketing Perspective is forward-looking and reflects on issues where marketers could have greater impact and use their potential roles to further improving health care. This monograph is intended to be practical and useful, and with all suggestions and recommendations deriving from solid theory. These topics are useful for healthcare administrators, providers, marketers, and other practitioners in this...

• Format: Paperback
• Language: English
• ISBN: 1680839187
• ISBN13: 9781680839180
• Release Date: January 2022
• Publisher: Now Publishers
• Length: 86 Pages
• Weight: 0.29 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"