Marketing Research: Methodological Foundations

By Dawn Iacobucci and Gilbert A. Churchill

Book Overview

Please seek new 13th edition (cut-and-paste the following: https: //www.amazon.com/gp/product/B09RLY9DQY/ref=ppx_yo_dt_b_asin_title_o01_s00?ie=UTF8&psc=1)For all the talk of "big data" and "marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0538743778
• ISBN13: 9780538743778
• Release Date: January 1
• Publisher: South Western Educational Publishing
• Length: 604 Pages