It's the Customer, Stupid!

by Jeffrey Gitomer, Michael A Aun, Michael A. Aun

Book Overview

Ruthlessly focus on what's convenient for customers, not what's convenient for you

Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.

Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business...

• Format: Hardcover
• Language: English
• ISBN: 0470907398
• ISBN13: 9780470907399
• Release Date: January 2011
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.02 lbs.
• Dimensions: 1.0" x 6.4" x 9.2"