Call Center Benchmarketing: How Good Is "good Enough

by David Gustin and Jon Anton

Book Overview

Executives are beginning to recognize the potential of the call center as a significant revenue generator, perhaps one of the surest investments they can make in enhancing and creating customer value and bottom-line profits. Return on investments made in customer accessibility is seldom less than 100% in the first year, and frequently even more if customer lifetime value is included in the equation. Herein lies the challenge and the primary reason...

• Format: Paperback
• Language: English
• ISBN: 155753215X
• ISBN13: 9781557532152
• Release Date: June 2000
• Publisher: Purdue University Press
• Length: 108 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"